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News
2006
October






Video Ad on Yahoo! Frontpage

Yahoo! Hong Kong now supports Video Ads on frontpage.? Our advertisers can now enjoy greater engagement and exposure of their advertising campaigns. To see how it could best complement today¡¦s advertising campaigns and creative expressions, refer to our Ad Specification.

 

Other Video Ad on Frontpage

 

 

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News

Grew a VIP trip to CANNES ADVERTISING FESTIVAL

Create an online ad that inspires people to get off their butts and improve the planet. May be its about hybrid cars, energy-efficient light bulbs or recycling. Our panel of creative judges will take into consideration entries with high "love it" votes when selecting the final THREE winners. Click for more details !

THREE winners will receive :

  • Roundtrip airfare and transportation to the International Advertising Festival in Cannes, France; June 17th - 23rd 2007
  • 6 nights hotel stay during the festival
  • Winnier will be presented with the coveted Yahoo! Big Idea Chair at a special event at the ACT exhibition at the Palais

 

 

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Yahoo!'s Insight Marketing Workshop

Along with the US data experts and industry gurus, Yahoo!'s Insight Marketing Workshop is the exclusive event to teach you how to leverage data from the market segmentation, targeting, planning to measurement, with practical case-sharing on different vertical industries in US and Hong Kong. Click below to explore the beauty of data in a kaleidoscopic way and see how it cracks your unsolved marketing challenges !

 

October 12, 2006 (Thurdsay)

Program Review:

Double the Celebration ¡V Triumph at International E-marketing Awards for Leading Cosmeticeutical Brands¡¦ Promo Sites

World acclaimed cosmeticeucal brands, Bobbi Brown and Max Factor, recently clinched the "Outstanding Website of the Year Award" from the prestigious WebAwards for its revolutionary online campaigns on Yahoo! Hong Kong.

Yahoo! Hong Kong presented the brands with sophisticated online media solutions and played a primary role as the promotion sites¡¦ consultant. This triumph earmarked a milestone for the brands¡¦ success, innovative approach and outstanding creativity and heightened the awareness and flexibility of the online advertising in the market.

The clinching of the awards by Bobbi Brown and Max Factor are clear indicators that online advertising possesses infinite techniques of creative expressions and that are still largely untapped. The winning of the awards represented a clear and present brewing trend of consumers¡¦ preparation to embrace the online advertising revolution.

Bobbi Brown¡¦s Summer Collection 2006 and Max Factor¡¦s Angelic Lip are examples of how cosmeceutical products could leverage on the advantages of rich media and online video to further engage consumer online.

Founded in Boston in 1997, WebAwards is now one of the most prominent bodies that govern industry standards of the Internet Marketing and Website Development. It aims to recognize industry practitioners for their achievements in the production of effective and outstanding online marketing campaigns. The recognition on the Bobbi Brown and Max factor campaigns plays a pivotal role for us firm advocators of online advertising.

Contact us for the enquiries of this campaign for Yahoo! ad services

 

 

 


New Insights of Changing Media

Yahoo ! Hong Kong had organized a trade seminar "New Insights of Changing Media" on Sept. 12, 2006 for marketers and advertising agencies. The whole event are available for review now. Click to experience the changes NOW !

 

September 12, 2006 (Tuesday)

Program Review:

 


 


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